What is Outnumber Hunger?
Outnumber Hunger is a partnership between General Mills, Feeding America® and Big Machine Label Group to help Feeding America® secure millions of meals on behalf of local food banks.
How does it work?
For every code you enter by January 31, 2016, we will donate 50¢ to Feeding America® – enough to secure 5 meals on behalf of local food banks. Maximum total donation of $1,200,000. We have already donated $500,000. We will donate up to an additional $700,000 based on online code entry and other consumer actions. Look for other ways to trigger donations at www.OutnumberHunger.com.
Where’s the code?
Codes are located on the back or side of specially-marked General Mills products. See the participating brands.
Why do I have identical codes?
Some codes are identical, and it’s okay to enter one from each package you have.
How do I get more codes?
When do I have to enter my codes?
All codes must be entered by January 31, 2016.
Can I enter more than one code?
Up to 10 codes from participating General Mills brands can be entered per day, per person, per email address. If you have more than 10 codes from other participating General Mills brands, please come back another day to enter them.
Why doesn’t my code from last year work?
All codes from last year’s packages expired January 31, 2015. Please check your package for additional details.
Are there other ways to help Outnumber Hunger besides entering codes from participating General Mills products?
Yes, throughout the campaign there will be other ways you can help Feeding America® secure meals on behalf of local food banks. Learn more here and check back often for announcements of other ways to help Outnumber Hunger.
How do other activations help Outnumber Hunger?
Each consumer activation will help Feeding America® secure meals for local food banks and will be based on detailed terms and conditions in the specific offer. For every code you enter by January 31, 2016, we will donate 50¢ to Feeding America® – enough to secure 5 meals on behalf of local food banks. Maximum total donation of $1,200,000. We have already donated $500,000. We will donate up to an additional $700,000 based on online code entry and other consumer actions. Look for other ways to trigger donations at www.OutnumberHunger.com.
Why partner with Feeding America®?
Feeding America® is the nation's largest domestic hunger-relief charity serving the entire United States. Through Feeding America’s network of 200 member food banks, we are able to help make a difference in communities across America.
Why partner with BMLG?
Big Machine Label Group and their participating artists help to drive awareness of hunger in America and support Outnumber Hunger.
Who can participate?
We need everyone to help Outnumber Hunger, and anyone can participate.
How do I participate?
Visit the How to Help Page to learn about how you can help Outnumber Hunger in your community.
Is there a maximum donation General Mills will make to Feeding America®?
The maximum total donation is $1,200,000. General Mills has already donated $500,000. General Mills will donate up to an additional $700,000 based on online code entry and other consumer actions.
When will Feeding America® receive donations?
General Mills will make regular payments throughout the promotion, with its final payment on or before January 31, 2016.
Can I choose a food bank that’s not in my local area?
Yes, you can enter a Zip code for anywhere in the United States—even if it’s not your local area.
Can I change the food bank I chose?
Once the ZIP code has been entered and the code submitted, we’re not able to change the location.